Learn why Holographic Aluminium foil can be Beneficial for Your Business

There is no shortage of options to woo your target customers and retain existing ones. You can think of launching promotional offers for specific products. It may also be a good idea to optimize your website content to reach out to maximum possible customers through the web. However, it is essential that you take care of aspects that are integral to the rise and fall of your company.  If you do not take adequate preventive steps to stop efforts of piracy rackets, you may find your business running into losses. As a matter of fact, numerous companies from sectors like telecom, FMCG, medication and apparel incur huge losses because of the counterfeit industry.

The racket of counterfeit product makers is spread in almost all parts of the world. You may not even know when they replicate exact look-alike of the products sold by your company. It not only affects your company revenue but makes the customers biased and confused. They may not be able to find the difference between your products and fake counterparts easily. To combat the efforts of the underground counterfeit product makers, you can resort to hologram labeling for your products. A lot of companies resort to this measure as an effective anti piracy mechanism. 

Hologram prints can be used on several types of surfaces including metal and paper. In fact, aluminum strips can also be hologram embossed. This explains why companies in healthcare and telecom sector resort to Holographic Aluminium foil usage to safeguard their products. In fact, quality holographic foil paper is used in various government and private sector companies. When hologram seals and labels are embossed on products, they become easier to distinguish among plenty of products that look similar otherwise. This makes things simper for both you and buyers.

When you look at Holographic Aluminium foil or stickers they appear bright silver. However, as you hold them under light sources or sun, the foils and labels reflect different colors. This is achieved through the technological marvel of hologram printing. This is near impossible to copy properly and hence holographic foil paper can save your products from chances of duplication. In fact, professional hologram print service providers also offer 3D hologram technology. With the aid of this technology, your products can be labeled with hologram strips that create an impression of depth to viewers. Nowadays, hologram print agencies can emboss a huge amount of products with stickers and strips in short span of time.

Professional hologram print agencies can customize labels and stickers to suit need of clients. You can approach such companies that operate in your region and evaluate their experience and expertise. A sit is, veteran companies that offer hologram print services, do not hesitate to show samples of their work to prospective clients. Apart from that, you can read reviews of their older clients to know about their credibility. If you have any query about estimated cost or required changes in production, it would be good to resolve the issues before you sign up. 

Global Acceptance of Holograms

Globally, market demand of hologram is high and steadily growing with the counterfeit activities. The pharmaceutical and packaging companies are aware about the holographic solution to fight against counterfeiters. The World Health Organization estimates that annual earnings from the global sales of counterfeit and substandard medicines exceed $32 billion. And if the condition remains the same then the growing counterfeit drug market is going to be worth a hefty $75 billion globally by 2010. The demand of fake pharmaceutical and other FMCG products is high across the globe because consumers are not able to judge the duplicate product available in the market. Infact some countries are consuming above 50 percent fake medicines due to these malpractices.

In a recent survey a case occurred in Southeast Asia where it has been reported that more than half of the sales of anti-malaria treatment Artesunate were of counterfeit versions despite that these Artesunate drug blister-pack contained hologram. The problem is that only regulators have knowledge to examine the holograms but the public fail to recognize these fake holograms. As a result, community is suffering with the lower-quality holograms that have demonstrated counterfeit. These cost saving processes increase the audacity of criminals to reproduce packaging that is noticeable as genuine.

But now the time has come to fight with these myths of copied hologram. The Lasersec Pvt. Ltd has successfully innovated the aluminum holographic foil and holographic labels. The specialties of these holographic aluminum foils are filmy coated, chemically complex, multi-layered, transferable coatings and sophisticated holographic technology design. These innovative coatings and holographic products are not only decorative in nature, but also provide invisible and unique chemical resistance. The exclusive holograms can be integrated into supply chain chosen by the manufacturer as a hidden image which can be designed to fade and reappear as the stimulus is re-applied at later stage to reveal image permanently.

Opportunities in Abundance

According to the marketing team of Lasersec, the Indian hologram business is rapidly growing at the rate of 30-35% annually. It is estimated that by the end of this year it will increase by 40% annually. This clearly reflects that pharma companies are emphasizing to apply holograms as it will ensure the security of the consumers. But they forget that with the increasing growth opportunities of hologram business, the counterfeiting drug industry in India is also growing with the same rate. It has been analyzed that counterfeiting drug industry in India has increased and reached the business of approx US 1 billion. The challenge before these pharma companies is to find such holograms that can enhance the operational quality and simple application.

In particular, there are few hologram companies that have acquired the knowledge of designing such holograms which cannot be copied. The increasing demand and consumer’s inability to identify fake holograms have encouraged the traditional hologram companies and counterfeited activities to promote their business. Sometime pharma companies also ignore the significance of these holograms as they demand reasonable holograms. They want to cut down the manufacturing cost of that medicine and the result is the loss of their goodwill in the market and the life of consumers. Their ignorance to achieve accuracy in the packaging process leads to betrayal of society and nation.

Holographic Alu-Alu Foil, Holographic Aluminium Foil, Holographic Blister Foil, Anti Counterfeit Packaging, Anti Counterfeit Packaging for Auto Parts, Anti Counterfeit Packaging for Pharma, Anti Spurious Labels, Anti Spurious Labels for FMCG, Anti Spurious Packaging, Security Labels, Coin Scratch Labels, Cut Labels, UV Ink Printing, Thermo Ink Printing, Invisible Ink Printing, Holographic Paper Labels, Roll Form Labels, Anti Counterfeit Labels, Hot Stamping Foils, IR Ink Printing, Scratch Card

Innovative Holographic Solutions to Protect Pharmaceutical Companies

“Most of the companies strive for anti counterfeit product that cannot be copied, easy to maintain and cost effective. They need innovate, researched and protected holographic solution to safeguard consumer’s interest. But they overlook that quality product has somehow increased cost”

In today’s pharma industry holograms and its solutions plays a vital role in maintaining consistency, reliability and quality medicines for its consumers. As it is the prime responsibility of manufacturers and regulators to ensure safe, environmental and host of other stringent regulatory standards holograms at their packaging system. These safe holographic solutions provide abundant benefits to consumers and protect fake pharmaceuticals entering in the legitimate supply chain.

Though major pharmaceuticals companies adopted these holographic solutions but they failed to safeguard the public from buying counterfeit versions. As major companies lacks continuous innovation, invention, and evolution in holographic techniques which can be easily copied. But Lasersec accompanied increased use of security devices in combination with other authentication technologies to prevent fake pharmaceuticals in the market. These complex devices successfully create aluminum holographic foil and holographic labels that are easily recognized yet difficult to copy accurately.

Mr. Vikas Bhatnagar, Director Marketing, Lasersec Pvt. Ltd, India observes “At the moment in our country, most of the pharmaceutical companies use holograms as a standard business solution but not able to understand the basic problem occurring in the supply chain of fake pharma. Infact majority of companies are still facing the counterfeit hologram strategies. The problem occurs at consumers end only as regulators are the one who can identify fake holograms but consumers cannot necessarily do so. The existing holograms in the market are not that effective which can secure the public from these prevailing malpractices. So our company plans to commence anti counterfeiting applications inevitably difficult to copy with 100% accuracy which is a preferred detection feature for packaging. Though the cost of these holographic solutions is expensive and not affordable by all industry but its effective technology has brought successful results for pharmaceutical and packaging companies”.