Holographic Aluminum Foil act as a security solution

With the tremendous growth in the pharma industry the Holographic Aluminum Foil industry showed the increase in the manufacturing and supplying of Holographic Alu - Alu Foils. In simple words the pharma industry rise the holographic aluminum industry but there are only some companies like Lasersec who intensely identify the technology and make sure that the consumers utilize the right product. Our company continuously designs the accurate Holographic Aluminum Foil that cannot be copied under any circumstance or our manufactured such holographic aluminum foils that act as a perfect security solution for different pharma, packaging or other conversion industries. We want to serve the community with best Holographic Alu - Alu Foils or holographic blister foil solutions having following features:

Maintain Consistency

The Holographic Aluminum Foils designed by our experts are completely reliable and secured. We never give a chance to the counterfeited activities or players to play their dirty tricks and cheat the consumers in any manner. We maintain consistency of security at all levels of manufacturing process for assisting our clients and community in a more efficient manner. Our manufacturing team considers all the variances that are required to deliver the perfect holographic aluminum foil solution.

Cannot Be Copied

Our holographic blister foil or other holographic aluminum foil is developed while utilizing the innovative technologies and capabilities. These innovative aluminum foils offer the uniqueness in each product and can easily trace the counterfeited drugs or product already sold in the market. Its effective technologies cannot be copied at any stage and protect the masses in consuming the erroneous products.

Quality Holographic

We all know that it is the responsibility of the manufacturers and regulators to organize those holographic aluminum foils that are secured and safe. So, we develop such holographic solutions that are safe, efficient and above all maintain the standard of quality required in pharma or other packaging products. Our database integration for designing quality holograms helps us in achieving the global acceptance.

Customized images

The holographic solutions developed by Lasersec are completely reliable and that too with customized images. Our proficient engineers very well understand the printing techniques and customized holographic blister foil or holographic aluminum foil to merge seamlessly with your pharma packaging or other packaging needs. We recognize your company’s requirements and delivers satisfaction without leaving any scope for malpractices.

Global Acceptance of Holograms

Globally, market demand of hologram is high and steadily growing with the counterfeit activities. The pharmaceutical and packaging companies are aware about the holographic solution to fight against counterfeiters. The World Health Organization estimates that annual earnings from the global sales of counterfeit and substandard medicines exceed $32 billion. And if the condition remains the same then the growing counterfeit drug market is going to be worth a hefty $75 billion globally by 2010. The demand of fake pharmaceutical and other FMCG products is high across the globe because consumers are not able to judge the duplicate product available in the market. Infact some countries are consuming above 50 percent fake medicines due to these malpractices.

In a recent survey a case occurred in Southeast Asia where it has been reported that more than half of the sales of anti-malaria treatment Artesunate were of counterfeit versions despite that these Artesunate drug blister-pack contained hologram. The problem is that only regulators have knowledge to examine the holograms but the public fail to recognize these fake holograms. As a result, community is suffering with the lower-quality holograms that have demonstrated counterfeit. These cost saving processes increase the audacity of criminals to reproduce packaging that is noticeable as genuine.

But now the time has come to fight with these myths of copied hologram. The Lasersec Pvt. Ltd has successfully innovated the aluminum holographic foil and holographic labels. The specialties of these holographic aluminum foils are filmy coated, chemically complex, multi-layered, transferable coatings and sophisticated holographic technology design. These innovative coatings and holographic products are not only decorative in nature, but also provide invisible and unique chemical resistance. The exclusive holograms can be integrated into supply chain chosen by the manufacturer as a hidden image which can be designed to fade and reappear as the stimulus is re-applied at later stage to reveal image permanently.

Opportunities in Abundance

According to the marketing team of Lasersec, the Indian hologram business is rapidly growing at the rate of 30-35% annually. It is estimated that by the end of this year it will increase by 40% annually. This clearly reflects that pharma companies are emphasizing to apply holograms as it will ensure the security of the consumers. But they forget that with the increasing growth opportunities of hologram business, the counterfeiting drug industry in India is also growing with the same rate. It has been analyzed that counterfeiting drug industry in India has increased and reached the business of approx US 1 billion. The challenge before these pharma companies is to find such holograms that can enhance the operational quality and simple application.

In particular, there are few hologram companies that have acquired the knowledge of designing such holograms which cannot be copied. The increasing demand and consumer’s inability to identify fake holograms have encouraged the traditional hologram companies and counterfeited activities to promote their business. Sometime pharma companies also ignore the significance of these holograms as they demand reasonable holograms. They want to cut down the manufacturing cost of that medicine and the result is the loss of their goodwill in the market and the life of consumers. Their ignorance to achieve accuracy in the packaging process leads to betrayal of society and nation.

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Innovative Holographic Solutions to Protect Pharmaceutical Companies

“Most of the companies strive for anti counterfeit product that cannot be copied, easy to maintain and cost effective. They need innovate, researched and protected holographic solution to safeguard consumer’s interest. But they overlook that quality product has somehow increased cost”

In today’s pharma industry holograms and its solutions plays a vital role in maintaining consistency, reliability and quality medicines for its consumers. As it is the prime responsibility of manufacturers and regulators to ensure safe, environmental and host of other stringent regulatory standards holograms at their packaging system. These safe holographic solutions provide abundant benefits to consumers and protect fake pharmaceuticals entering in the legitimate supply chain.

Though major pharmaceuticals companies adopted these holographic solutions but they failed to safeguard the public from buying counterfeit versions. As major companies lacks continuous innovation, invention, and evolution in holographic techniques which can be easily copied. But Lasersec accompanied increased use of security devices in combination with other authentication technologies to prevent fake pharmaceuticals in the market. These complex devices successfully create aluminum holographic foil and holographic labels that are easily recognized yet difficult to copy accurately.

Mr. Vikas Bhatnagar, Director Marketing, Lasersec Pvt. Ltd, India observes “At the moment in our country, most of the pharmaceutical companies use holograms as a standard business solution but not able to understand the basic problem occurring in the supply chain of fake pharma. Infact majority of companies are still facing the counterfeit hologram strategies. The problem occurs at consumers end only as regulators are the one who can identify fake holograms but consumers cannot necessarily do so. The existing holograms in the market are not that effective which can secure the public from these prevailing malpractices. So our company plans to commence anti counterfeiting applications inevitably difficult to copy with 100% accuracy which is a preferred detection feature for packaging. Though the cost of these holographic solutions is expensive and not affordable by all industry but its effective technology has brought successful results for pharmaceutical and packaging companies”.